Veturi Sundararama Murthy (Telugu: వేటూరి సుందరరామమూర్తి, 29 January 1936 – 22 May 2010), popularly known as Veturi, was a Telugu writer mostly popular for his film songs. His career in the Telugu Film Industry spanned over four decades
Veturi was born at his mother's native place Kolluru, near Tenali of Guntur district in an orthodox Telugu Brahmin's family on 29th January, 1936. His native place is PedaKallepalli near Mopidevi, in Diviseema of Krishna district, Andhra Pradesh.Veturi is a nephew of the great Telugu pandit Veturi Prabhakara Sastri. His grandfather Veturi Sundara Sastry was a poet too.
Veturi completed his schooling in Diviseema, Jaggayyapeta, near
Vijayawada in Krishna district, and SSC in his grandmother's village. Later Veturi went to Madras (now called Chennai) for his intermediate studies and came back to Vijayawada where he completed his degree in . He was a student of legendary Viswanatha Satyanarayana at this college. S.R.R. Government College
Career as a JournalistVeturi joined Andhra Prabha, as a journalist in 1952, after his education . He learned the basics of editing a news article from his senior at Andhra Prabha, Narla Venkateswara Rao, whom he considers his first teacher. In 1959, he joined a weekly called Andhra Patrika where Bapu and Mullapudi Venkata Ramana were his colleagues. He was the in-charge of Cinema section at Andhra Patrika. He also worked for the Andhra Pradesh Congress Committee's official daily newspaper called Andhra Janata, as an editor.
In 1962, he became the first and only Telugu journalist to interview the then-Prime Minister, Jawaharlal Nehru who came to inaugurate Srisailam Hydroelectricity project. He covered the speeches of national leaders like Dr.Sarvepalli Radhakrishnan. In 1964, he worked as an assembly reporter.
His articles are said to be very catchy and witty. For instance, he referred to the meeting of MLA's in Hotel Dwaraka, nearby the Andhra Pradesh Sasana Sabha, "Adigo Dwaraka" (Telugu: అదిగో ద్వారక). His writing style caught the attention of film industry due to his prowess in using traditional poetic rules related to alliteration and rhyme for describing current affairs.